Profitable Compensation Programs - Know The 9 Principles

Posted by Peter Mueller on Feb 1, 2019 10:53:48 AM

Before designing a compensation program it is important to first identify who your customer truly is before you start recruiting. I believe that many Brokers do not have a defined outline of the REALTOR® they want to attract. Given the challenges of recruitment, Brokers tend to be seduced by the physiological win of a new heartbeat as opposed to being focused on acquiring the right REALTOR®. The result is often the development of compensation programs designed to attract them on price.

Read More

Topics: Recruiting, Brokerage Profitability, Real Estate Compensation Plan