A strong bio is a powerful way to help build your personal brand and connect with clients. When done well, your potential clients will see that you are more than just a real estate agent. They’ll see you as a real person, one they can relate to and trust. It helps establish your credibility even before you open your mouth to speak, which is important for making a good first impression and boosting your persuasiveness. When you're writing your bio, you want to focus on how the audience perceives you, rather than how you perceive yourself.

A value proposition is a promise of value that is delivered by one individual or organization to another. It’s the primary reason why someone would want to work with you. Everyone in business should have not only a value proposition, but a unique one! 

A unique value proposition should make you stand out from the competition in a positive way. Therefore, it’s important to establish a niche for yourself and be an expert in that field; as well as be able to communicate this to your prospective audience.

4 Steps To Creating Your Unique Value Proposition:

The clarity and commitment to your vision and goals will ultimately pave a path to your destiny and your success. The problem is that typically they are not clearly defined.

I have discovered that the typical broker was a successful REALTOR who would never consider compromising their commissions to a potential customer. They would have a strong listing presentation that would identify their points of distinction. They take time and effort in a strategic manner in order to validate their services to command the fee they feel they are worth. One of the methods is to prove that by listing their home with them, the customer would net more money in less time than their competitors. The disturbing part is that many of them did not take that skill and apply it to their brokerage business.