Two Sides of the Coin in Managing Profit

Posted by Peter Mueller on Jul 8, 2022 8:32:16 AM

 

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Topics: Recruiting, Brokerage Profitability, Business plan, Goal Setting, Real Estate Business Plan, Mindset, growth, real estate broker, real estate brokerages

The Power of Growth Potential

Posted by Peter Mueller on Jun 22, 2022 8:15:00 AM
 

What is growth potential and why is it powerful?

I believe that growth potential is an important component of Profitability in understanding the value of your business. I can best explain growth potential from a Real Estate Brokerage perspective using an example.
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Topics: Recruiting, Brokerage Profitability, Business plan, Goal Setting, Real Estate Business Plan, growth, real estate broker, real estate brokerages

Profitable Compensation Programs - Know The 9 Principles

Posted by Peter Mueller on Feb 1, 2019 10:53:48 AM

Before designing a compensation program it is important to first identify who your customer truly is before you start recruiting. I believe that many Brokers do not have a defined outline of the REALTOR® they want to attract. Given the challenges of recruitment, Brokers tend to be seduced by the physiological win of a new heartbeat as opposed to being focused on acquiring the right REALTOR®. The result is often the development of compensation programs designed to attract them on price.

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Topics: Recruiting, Brokerage Profitability, Real Estate Compensation Plan

Brokers, When You're Recruiting, Stop Selling Price

Posted by Peter Mueller on Sep 25, 2018 12:33:55 PM

Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:

  • They do not have an agenda.

  • They do not ask any (or enough) questions.

  • They try to tell me too much, which is overwhelming.

  • They focus on price primarily.

  • If they discuss value, it is not focused on what I want or how it benefits me.

Let's tackle the first observation.

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Topics: Recruiting, Brokerage Profitability

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