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Info & Advice for Brokers, Agents & Teams Leading to Greater Profitability

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Angela Hoffmann

About Angela Hoffmann

Keep Your Eyes on the Goal

FinishStrong Blog

With over three quarters of the year now behind us, we are now in the last quarter of the year. It begs the question; will you finish in the red or in the black? Are you on track to finish strong or will you miss reaching your goals?

We cannot change what’s behind us, so the only thing that matters now is your ability to finish the year strong. The good news is that there’s still plenty of time and opportunity for you to reach your goals and exceed your home sales targets.

Closing out strong is primarily the result of a consistent quarter, and here are 6 steps to help you move in that direction. 


6 Steps to Finishing the Year Strong

Step 1: Assess where you are right now

Ask yourself:

  • How many transactions and listings are on your books right now? 
  • How much gross commission income have you earned at this point? 
  • Have you been inconsistent with your prospecting and marketing? Have you fallen behind?
  • Are you following a schedule?
  • What are the things I need to do better?  

Write your answers down. I know this is a little painful, but this is an important part of the process. We learn more from our failures than from our successes. 

You will likely find just one or two small things that, when done better, will make a significant difference to your success.

Tips on Creating Your Real Estate Bio

Bio Blog


A strong bio is a powerful way to help build your personal brand and connect with clients. When done well, your potential clients will see that you are more than just a real estate agent. They’ll see you as a real person, one they can relate to and trust. It helps establish your credibility even before you open your mouth to speak, which is important for making a good first impression and boosting your persuasiveness. When you're writing your bio, you want to focus on how the audience perceives you, rather than how you perceive yourself.


8 Tips to Creating an Outstanding Bio

Tip 1: Your story

Your bio should aim to tell your story by tracing where you are now, back to where you started. What are the experiences that shaped your current strengths, and perspectives that got you to where you are today? What accomplishments contributed to your expertise in real estate today? 

Also, providing some insight into your personal life can be a great tool for connecting with potential clients. Let them see you as a real person! Supply them with some info about your family and extracurricular activities. Do you like pets? Sports? Showing your interests can help others better understand your current personality and perspective. Just keep it brief and light and don’t get too intimate.


Tip 2: Include your professional experience

Have a page in your presentations and packages that show off your skills, education, awards and expertise. Keep it simple and show only your best achievements. Don’t belabour your prospect with an excessive list. If they want more, you can provide a complete list of credentials as an appendix.

For example, if you’re creating a bio for your listing presentation, you’ll want to include and highlight your achievements, awards and skills that show that you are the one that can sell their house, as opposed to your skill sets that should be highlighted in what you would put into your buyer package.

What Makes A Unique Value Proposition

UVP Blog (2)

A value proposition is a promise of value that is delivered by one individual or organization to another. It’s the primary reason why someone would want to work with you. Everyone in business should have not only a value proposition, but a unique one! 

A unique value proposition should make you stand out from the competition in a positive way. Therefore, it’s important to establish a niche for yourself and be an expert in that field; as well as be able to communicate this to your prospective audience.

4 Steps To Creating Your Unique Value Proposition:

1: Determine what you want to bring to the table that will set you apart


Ask yourself some serious questions:
  • Do you know what it is that you do that is unique, special or different when serving your clients?
  • How will you be able to separate yourself from your competition?
  • Why would an individual want to work with you instead of another agent?
  • Why should an individual work exclusively with you, instead of having several agents working for them?
  • Are you able to confidently charge full commission based on your value and expect to receive it?

You Are Halfway There


You made your business plan this year, right? Then circumstances changed everything and the business plan we made in January is no longer feasible. Sometimes in life we get thrown a curve ball. Unexpected things happen that you cannot predict. 

The most successful people in life are those who learn to roll with the punches and adapt to change. I believe that you can be one of those people.

We need to make a new business plan, for the next 6 months. The guide below and our Key Metrics Worksheet will help you define your new goal and outline a plan to achieve that goal for the remainder of the year.

A Simple Thank You Goes A Long Way

Thank You BLOG

People love to be appreciated, and that includes your clients!

More business can be generated from sending thank-you cards/notes than any other activity and implementing a simple daily ritual of writing 5 – 10 cards per day can dramatically increase your business. That’s a fact you can take to the bank.

We’re told this all the time, we are in the relationship business! What does it take to connect with and make someone feel special? It’s doing that extra bit, going that extra mile, doing what’s not expected.

Put yourself in the client’s shoes. If someone were to send you an email thanking you for listing your home with them, or, someone taking the time to handwrite you a lovely note and mail it to you. Which would impact you more?

What a great way to make use of this unusual time that we’re living in! Why not carve out half-hour to hour per day to writing notes? It’s so personal and unexpected. Start this habit today!

Why You Need a Real Estate CRM


I’m astounded at the number of agents out there that still do not have a CRM!

CRM stands for Customer Relationship Management and it means exactly what it says. It’s a vehicle for you to maximize and leverage your business relationships, to stay in touch with your existing clients and prospects, and create new relationships.

More than 50% of agents do not use a CRM. If you’re one of the 50%, I’m going to tell you straight out – GET ONE! By the way, having Outlook, Excel, a spreadsheet, or a Word document are not CRM programs.