Angela Hoffmann

Recent Posts

Attributes of a Successful Real Estate Agent Series - Maintain a Positive Attitude

Posted by Angela Hoffmann on Nov 26, 2021 12:30:00 PM

Maintain a Positive Attitude

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Attributes of a Successful Real Estate Agent Series - Failure is Not an Option

Posted by Angela Hoffmann on Nov 12, 2021 12:15:00 AM

Failure is Not an Option

Have you heard of the saying ‘we all fall down, but we only fail when we don’t get back up’?  It’s so true!  

Welcome to the human race.  Nobody does everything, all the time, perfectly and successfully.  We learn through trial and error and having the willingness to try.  

It's been my life story to try different ideas and ways of doing things even at the expense of the naysayers that criticize and put me down for daring to do something different.  Wanna know what kept me going?  Someone told me once that those that don’t do anything, never fail!  Wow!  That gave me the courage to ignore people that aren’t supportive.  Leave them in the dust.  In fact, I feel sorry for them.  Why?  Because they play it safe, and never venture out to try and discover new things.

Don’t ever be afraid of making mistakes, we all make them – what we need to do is learn from them, adjust and then move on! It’s called failing forward. I love that expression...

I’m failing forward, I’m moving ahead and believing that I can reach my goals.

Successful agents have bad days like anyone, but instead of getting caught up in their missteps when they don’t see the desired outcome of something, they learn from their mistakes and identify what they need to do differently next time. That’s what we all need to do.

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Attributes of a Successful Real Estate Agent Series - Burning Desire

Posted by Angela Hoffmann on Oct 29, 2021 1:00:00 AM

Have you ever stopped and asked yourself “Am I Successful”?  What does success look like to you?  How far have you come since starting your career in real estate?  Do you feel good about where you are right now?

Today, I'm going to focus on professional success and everyone has a different definition of what that looks like — including real estate professionals.  Whether it’s earning more money, gaining more exposure, or having fulfilling client relationships, how success is defined varies from agent to agent and can be interpreted in different ways for different people. 

It begs the question, is there a way to quantify success?  I think there is and that’s what this series is all about.  It’s about the various traits and habits successful people do on a consistent basis that get them to the place they want to be.

Our job is to see how we measure up against these traits that are so commonly present and shared amongst people that are considered to be successful.

One thing that is true; there is always work you can do to become more “successful”, we should always try to be better than we were yesterday.  Don’t you agree?

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Commit to the End and Go the Extra Mile

Posted by Angela Hoffmann on Oct 1, 2021 12:15:00 AM

Living in Canada means that I get to enjoy the change of seasons, and I for one love this time of year.  Here we call it ‘sweater weather’ where you can go out feeling comfortable, feeling neither super hot nor super cold.  My dogs and I love going out on super long walks drinking in the crisp fall air.

The colours in the fall are gorgeous and it puts us in a new mindset.  We realize that we are approaching the end of the year.

Actually, if you were to count from October to the end of the year; we really only have 10 weeks left before the New Year!   In fact, in terms of working that translates to 8 working weeks.  Really, where does the time go?

What are you going to do for the last 8 weeks? Well, let’s start off with this, forget about what you did or didn’t do in the past, it’s gone and over with.  Starting TODAY, let’s make a fun plan to give you that extra push to get you moving. Then, by the time the holidays roll in, you will feel great about how you ended off your business year.

Here’s how simple it can be…

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Topics: Agent Profitability, Business plan, Goal Setting, Last Quarter

Keep Your Eyes on the Goal

Posted by Angela Hoffmann on Oct 19, 2020 8:15:00 AM

With over three quarters of the year now behind us, we are now in the last quarter of the year. It begs the question; will you finish in the red or in the black? Are you on track to finish strong or will you miss reaching your goals?

We cannot change what’s behind us, so the only thing that matters now is your ability to finish the year strong. The good news is that there’s still plenty of time and opportunity for you to reach your goals and exceed your home sales targets.

Closing out strong is primarily the result of a consistent quarter, and here are 6 steps to help you move in that direction. 

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Topics: Agent Profitability, Business plan, Goal Setting

Tips on Creating Your Real Estate Bio

Posted by Angela Hoffmann on Sep 4, 2020 8:15:00 AM


A strong bio is a powerful way to help build your personal brand and connect with clients. When done well, your potential clients will see that you are more than just a real estate agent. They’ll see you as a real person, one they can relate to and trust. It helps establish your credibility even before you open your mouth to speak, which is important for making a good first impression and boosting your persuasiveness. When you're writing your bio, you want to focus on how the audience perceives you, rather than how you perceive yourself.

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Topics: Agent Profitability, Value Proposition