Attributes of a Successful Real Estate Agent Series - Planning for Profit

Posted by Angela Hoffmann on Dec 17, 2021 7:00:00 AM

PLANNING FOR PROFIT

Continuing with our series on 'Attributes of a Successful Real Estate Agent", one of the most important attributes of successful real estate agents is that they are planners.

Let’s start off with a discussion on planning for profit.

I firmly believe that planning is the most important first step to operating a successful real estate business. How do you know where to go unless you have a roadmap of sorts to follow? What is your vision? What does your business look like? What are your goals? If you don’t have the answers to those questions, then you are just haphazardly winging it and hoping for the best.


As my friend, Ben Franklin says, if you fail to plan, you plan to fail.


We all want to be great salespeople, but we also should want to be great business people. It all starts with having a plan.

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Attributes of a Successful Real Estate Agent Series - Maintain a Positive Attitude

Posted by Angela Hoffmann on Nov 26, 2021 12:30:00 PM

Maintain a Positive Attitude

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Attributes of a Successful Real Estate Agent Series - Failure is Not an Option

Posted by Angela Hoffmann on Nov 12, 2021 12:15:00 AM

Failure is Not an Option

Have you heard of the saying ‘we all fall down, but we only fail when we don’t get back up’?  It’s so true!  

Welcome to the human race.  Nobody does everything, all the time, perfectly and successfully.  We learn through trial and error and having the willingness to try.  

It's been my life story to try different ideas and ways of doing things even at the expense of the naysayers that criticize and put me down for daring to do something different.  Wanna know what kept me going?  Someone told me once that those that don’t do anything, never fail!  Wow!  That gave me the courage to ignore people that aren’t supportive.  Leave them in the dust.  In fact, I feel sorry for them.  Why?  Because they play it safe, and never venture out to try and discover new things.

Don’t ever be afraid of making mistakes, we all make them – what we need to do is learn from them, adjust and then move on! It’s called failing forward. I love that expression...

I’m failing forward, I’m moving ahead and believing that I can reach my goals.


Successful agents have bad days like anyone, but instead of getting caught up in their missteps when they don’t see the desired outcome of something, they learn from their mistakes and identify what they need to do differently next time. That’s what we all need to do.

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Topics: Agent Profitability, Goal Setting, Success, Mindset

Attributes of a Successful Real Estate Agent Series - Burning Desire

Posted by Angela Hoffmann on Oct 29, 2021 1:00:00 AM

Have you ever stopped and asked yourself “Am I Successful”?  What does success look like to you?  How far have you come since starting your career in real estate?  Do you feel good about where you are right now?

Today, I'm going to focus on professional success and everyone has a different definition of what that looks like — including real estate professionals.  Whether it’s earning more money, gaining more exposure, or having fulfilling client relationships, how success is defined varies from agent to agent and can be interpreted in different ways for different people. 

It begs the question, is there a way to quantify success?  I think there is and that’s what this series is all about.  It’s about the various traits and habits successful people do on a consistent basis that get them to the place they want to be.

Our job is to see how we measure up against these traits that are so commonly present and shared amongst people that are considered to be successful.

One thing that is true; there is always work you can do to become more “successful”, we should always try to be better than we were yesterday.  Don’t you agree?

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Topics: Agent Profitability, Goal Setting, Success, Mindset